Our goal is to create a virtual interactive concert designed specifically for an artist’s performance. In an industry that is shifting its influence to be mostly online, artists need to reach their audiences in a virtual setting and build experiences for them to explore. The aesthetics and creative directions will vary depending on the performer’s branding and artistic direction, so each experience is designed to reflect that as closely as possible. Users will be able to appear as some visual representation on the page and interact with other players or the virtual experience, but the artist will of course be able to take charge and control the biggest changes in the experience/environment. The visuals on the site will adapt to how the users act, how the artist acts, and how the music sounds. For our project we will be working with a single client to start out with the intention of possibly working with other artists in the future as a white label platform.